She also included clear instructions for how people could enter her giveaway. Unfortunately, none of the software tools we came across supported CSV upload functionality, meaning that each name had to be entered manually, with entrants who submitted multiple entries being entered the relevant number of times. In the end, she ran the giveaway from Tuesday morning to Wednesday evening, giving entrants a full seven days to enter.For one, there’s the size of your existing following. If you’re giving away a specific product, it makes sense to include an image of that product in your announcement post; it would be misleading to include an image of a Maserati sports car in an Instagram giveaway for a weekend yoga retreat, for example.Once you’re happy with your post, publish it and start the clock!Although Instagram posts may not be quite as “disposable” as tweets, the sheer volume of posts you can see at any given time on an Instagram timeline is considerable, especially if you follow a lot of people.As such, Instagram giveaways aren’t quite “set it and forget it,” and you should be prepared to provide regular updates on how much time is left to enter your giveaway to ensure a steady stream of entrants continues throughout the duration of the competition.Only you can decide how often to publish “reminder” posts. Most of the examples are from small companies or bloggers since these are the kinds of folks who tend to not have huge marketing teams to execute their ideas. What they did right: The University of … Before you can do this, you’ll need an actual Instagram post to use.The “perfect” Instagram giveaway post will vary widely from one account to another. For example, you can see in the screenshot above that many of Nicky’s followers started following CATPARTY’s Instagram feed on Thursday afternoons. Not all of your entrants are likely to be in the same time zone, so be sure it’s crystal clear precisely when your contest ends. Individuals who only entered once – by following CATPARTY and tagging two other people – were entered on a single row, while other entrants who tagged more people were entered into multiple rows to reflect the number of entries.To find the winner of her Instagram giveaway, Nicky used a simple online name-picking tool to select a winner from the list of entrants.
By clearly spelling out their terms, The French Folk avoid any complaints about the cost associated with shipping the prize.What could be better: As with so many Instagram contests, the “tag as many friends as you want” instruction could ultimately be a hassle for The French Folk, people could complain about being spammed, and this setup doesn’t give them the leads they could use at some point down the road.If you’re interested in running an Instagram contest and have questions about rules, Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. The dates the campaign will run, including the time zone. (If you know of a tool that supports uploads, let me know in the comments! If you’ve never checked out this data, immediately after an Instagram giveaway is the perfect time to start.Once Nicky’s Instagram giveaway had concluded, she delved into her analytics data to learn more about her audience.Nicky learned all sorts of interesting information after her contest.
All that’s left to do now is notify the lucky winner!Sure, you could just send the winner a direct message, but that would be a missed opportunity. Next we’ll need to decide on the rules for our giveaway. Help me manage ads across Google Ads, Bing, and FacebookThe length of your Instagram giveaway might depend on several factors.
Well, now you have to actually set up and run your giveaway.Before you get started actually running your Instagram giveaway, you need to decide on a suitable prize for the lucky entrant(s) to win.My wife Nicky recently ran her first Instagram giveaway to coincide with the one-year anniversary of the opening of her design studio and enamel pin company, Before she did anything else, she decided that she would offer a bundle of products known as The total value of the individual items in the Party Pack is around $14, while the pack itself sells for just over $12. We can do this by dividing the value of the prize Nicky featured in her Instagram giveaway (around $12) by the number of followers she gained during the contest.CATPARTY attracted roughly 140 new followers during the competition, so we can calculate that Out of sheer curiosity, I wanted to delve a little deeper into Nicky’s Instagram analytics data to see other aspects of CATPARTY’s Instagram presence had been impacted by the giveaway.During the week of the contest, CATPARTY made 10 posts to Instagram. Still, it’s not bad for a free tool. The image also contains a lot of copy that would probably have been better if published on a landing page.What they did right: Suezhomefaker lets participants know about entry restrictions, including age and location, and she tells them exactly when she’ll announce the winner, right down to the time zone.What could be better: In order to receive extra chances to win, Suezhomefaker asks people to repost her image and tag her and the brand whose products she’s giving away.
There are very few truly free ways to promote your business (Only you can decide on the value of a giveaway.
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